Creatives

Print. Digital. Visual Storytelling.

From concept to execution, these pieces reflect my creative direction across branding, digital media, and design, with each one tailored to connect with the right audience on the right platform.

Print & Packaging

  • Flyers

    Printed promotional materials created for events, workshops, and product launches. Focused on attention-grabbing design and concise messaging.

    Clients: Energy Spa & Wellness, Jari Jari Spa, Spa Connectors, Association of Malaysian Spas

  • Insert Cards

    Small printed cards included in gift sets and product packages, used for messaging, branding, or simple instructions. Designed for elegance and clarity.

    Client: SpaVeda Solutions

  • Menus

    Spa menus crafted to reflect the brand’s tone and aesthetic, balancing visual appeal with easy-to-navigate layouts and clear service descriptions.

    Client: Jari Jari Spa

  • Buntings

    Vertical display banners created for in-store promotions and event branding. Designed to be visually striking from a distance while maintaining clarity up close.

    Clients: Energy Spa & Wellness, Jari Jari Spa, Inner Peace Spa Consultancy

  • Lightboxes

    Backlit signage graphics designed for spa lobbies and storefronts. Emphasis on visual impact and brand consistency.

    Client: Energy Spa & Wellness

  • Business Cards

    Compact, professional cards reflecting the brand’s identity through typography, layout, and material finish.

    Clients: Association of Malaysian Spas, SpaVeda Solutions

Web & Digital Design

  • Websites

    Designed and wrote website content with a focus on user experience, brand voice, and visual coherence. Projects ranged from full designs to content refreshes.

    Clients: Papi Zak, Association of Malaysian Spas, Energy Spa & Wellness, Insight Out Academy

  • Presentations

    Branded presentation decks created to communicate value propositions, initiatives, and strategies with clarity and visual impact.

    Clients: Spa Connectors, The Interior Tailor, Lumiere Shades, The Service Labs

  • Downloadables

    Digital print assets, such as affirmation cards, conversation starters, soul-searching questions, meant for online download. Optimized for readability and print-friendly formatting.

    Client: Mindvalley Pulse

  • Graphics

    Web visuals created to support articles, campaigns, and branded content. This includes infographics, feature images, and visual explainers designed to enhance storytelling and improve engagement across digital platforms.

    Clients: Mindvalley Pulse, Spa Connectors

  • Social Media

    Creative assets crafted for Instagram, Facebook, and LinkedIn, including quote cards, carousel posts, video teasers, and branded reels. Every piece was tailored to platform behavior and audience engagement goals.

    Clients: Biossentials, Energy Spa & Wellness, Spa Connectors, Association of Malaysian Spas, Mindvalley Book Club

Video Production

  • Hall of Wellness Awards Gala

    Solely managed and produced the full-length virtual gala event. This included scripting, video editing, and overall coordination, bringing international recognition to leaders in the global spa and wellness industry during the pandemic.

    Watch it here.

    Client: Spa Connectors

  • World Wellness Weekend

    Conceptualized and edited a celebratory video for World Wellness Weekend, showcasing member spas across Malaysia. The video promoted industry unity and highlighted AMSPA’s role in national wellness advocacy.

    Watch it here.

    Client: Association of Malaysian Spas

  • Social Media Video Posts & Reels

    Produced engaging and branded video content for social media platforms, including reels and promotional clips tailored to each brand’s unique identity. These videos helped boost engagement and strengthen digital presence across Instagram, Facebook, and other channels.

    Clients: Energy Spa & Wellness, Association of Malaysian Spas, Spa Connectors